課程資訊
課程名稱
賽局理論與商業決策
Game Theory and Business 
開課學期
110-2 
授課對象
管理學院  管理學院企業管理碩士專班(GMBA)  
授課教師
馮勃翰 
課號
GMBA7130 
課程識別碼
749EM1490 
班次
 
學分
2.0 
全/半年
半年 
必/選修
選修 
上課時間
第2,4,6,10,12,14,15,16 週
 
上課地點
 
備註
本課程以英語授課。密集課程。上課日期及時間請詳見GMBA官網(https://gmba.ntu.edu.tw/en/)
限GMBA班學位生
總人數上限:50人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1102GMBA7130_ 
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課程概述

Week 1
What is Game Theory?
Judo Strategy

Week 2
Understanding the Rules
Being Dominant & Being Dominated

Week 3
Prisoner’s Dilemma
Archetypal Strategic Situations

Week 4
The Strategy of Uncertainty
Inducing Cooperation

Week 5
Commitment & Strategic Moves
Incentive Pay

Week 6
Signaling and Screening

Week 7
Bidding in Auctions
Auction Design

Week 8
Final Project Presentations 

課程目標
 
課程要求
 
預期每週課後學習時數
 
Office Hours
另約時間 
指定閱讀
 
參考書目
 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
Week 1
2/20  Topic 1: Fundamental Principles of Game Theory
Judo Strategy | Added-Value Analysis | Value Net | Business Plan Evaluation | Case: Honest Tea | Teamwork | Dominance | Prisoners' Dilemma | Assurance Game | Change the Game 
Week 2
3/06  Topic 2: Look Forward, Reason Back
Case: Rent the Runway & Taelor | Winner's Curse | Case: Monsanto's Roundup | The Elasticity Rule | Entry Deterrence | Case: NutraSweet | Analyzing Contract Clauses | PARTS 
Week 3
3/20  Topic 3: Mechanism Design
Case: Coors in the 1970s | Credibility Check | Bundling | Price Discrimination by Self Selection 
Week 4
4/17  Topic 4: Mutually Best Responses
Experiment: Farmville | Self-enforcing Agreement | Bertrand Competition | Location Model | Product Differentiation | Competition is for Losers 
Week 5
5/01  Topic 5: Repeated Interactions
Cournot Competition | Capacity Constraint | Case: DeBeers | Tacit Collusion | Carrot-and-stick Strategy | Multi-market Contact 
Week 6
5/15  Topic 6: Multi-Sided Platforms
Network Effect | Transaction Costs | The Critical Mass | Price Structure | Case: The First Thousand Customers | Due: Midterm Proposal 
Week 7
5/22  Topic 7: Information Economics
Adverse Selection | Job Market Signaling | Screening | Price Discrimination by Self Selection
 
Week 8
5/29  Final Project Presentations